SEO Grow Up

Latch & Lumber Handyman

Sample, not client work. The business shown is fictional.

A fictional handyman in Donelson: drywall patches, door and trim work, deck repair, the list of small jobs that never got done. One page on the site says “handyman services”. That’s the whole site.

Jump to the job: Keyword & site map plan (up to 30 pages) + Service page, $798

What this shows

Two jobs side by side. First, the keyword map from a Keyword & site map plan: which page should exist, for which search, and what to do with it. Second, one finished Service page. The real map covers up to 30 pages. This is the top of it.

Sample, not client work. The business shown is fictional.

Keyword map (excerpt)

Each row in the full map also has the page’s search intent, what to put on it, the internal links in and out, and what to skip. The map is a document. It doesn’t contain traffic figures or promised rankings.

Keyword map excerpt
PageMain phrase (the way people search)WhyStatus
Homehandyman Donelson TNLocal, broadExists, rewrite the title
Drywall repairdrywall repair DonelsonA job people search for by nameNew
Door and trimdoor and trim repair NashvilleSameNew
Deck repairdeck repair and staining HermitageSame; Hermitage neighbors DonelsonNew
Small bathroom fixesbathroom repair handyman NashvilleOverlap with plumbers; keep it to the small stuffNew
Punch listshandyman honey-do list NashvilleHow a lot of customers describe the workNew
How we quotehow much does a handyman cost in NashvilleQuestion people ask before they callNew
Where we workhandyman Donelson Hermitage Old HickoryOnly the places the truck really goesMerge into Home

Sample, not client work. The business shown is fictional.

The finished page: Drywall repair in Donelson

A page draft, as it would arrive.

Title
Drywall Repair in Donelson, TN | Latch & Lumber Handyman56 characters
Meta
Patches, water-stain repair and texture matching for Donelson homes. Send photos for a written quote. Latch & Lumber Handyman.126 characters

Drywall repair in Donelson

Doorknob holes, a dent where the couch moved, a ceiling stain from the old leak. We fix drywall in Donelson, Hermitage and Old Hickory homes, and we leave the wall looking like nobody was there.

What we repair
  • Small holes and dents, from a nail to a fist.
  • Cracks along seams and corners.
  • Water-stained ceiling patches, after the leak is fixed. We don’t repair a wall while the leak is still going.
  • Texture matching: knockdown, orange peel and smooth. We test it on a scrap first.
How a job goes

Send two or three photos and a sentence about where it is. We reply with a written quote and say whether it’s a fixed price or by the hour before we start. Drywall takes layers. Compound needs time to dry between coats, so a patch is usually a two-visit job: one to fill and sand, one to prime and paint. We lay down drop cloths and vacuum up after ourselves.

What it costs

Small patches are priced by the job, bigger repairs by the hour with a cap you agree beforehand. The quote is in writing.

Questions people ask
Can you match my paint?
Bring the can, or we’ll color-match from a chip. Older paint fades, so a patch can look different next to the wall around it. We tell you before we start if the whole wall should be repainted.
Do you do the whole room?
We do repairs and small remodel fixes. For a full gut job, we’ll tell you who to call.
Will there be dust?
Some. We sand with a vacuum attached and cover what we can.
Ask for a quote

Send photos to quotes@latchandlumber.example or use the form below. We reply with a quote, not a sales call.

Why it’s built this way

  1. One phrase per page. “Drywall repair Donelson” is on the drywall page. The deck page doesn’t try for it. Pages that compete with each other help nobody.
  2. Places where the truck goes. Hermitage and Old Hickory are named because it works those streets. A list of every town within forty miles reads as exactly what it is.
  3. Photos before adjectives. The page tells you what to send and what happens next. A reader who knows the next step is more likely to take it than one who has read “quality workmanship” twice.

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