Tin Cup Plumbing & Drain
Sample, not client work. The business shown is fictional.
A fictional residential plumber in Franklin. Drain cleaning, water heaters, the 6 a.m. phone call. The website is a WordPress site someone built a while back and nobody has touched.
What the report looks like
An excerpt from a Quick audit: a crawl of up to 50 pages, a fix list in priority order, and the outline of the recorded walkthrough. The excerpt below is the top of the list. A real report covers everything the crawl found.
Sample, not client work. The business shown is fictional.
Fix list (excerpt)
Priority 1 means fix before anything else. Effort is small, medium or large.
The site, in one paragraph
About thirty pages on WordPress: home, a services page, one page for each of six services, a contact page, a short blog, a thin “areas we serve” page. A call-now button on mobile, and a phone number that sits inside an image.
Fix firstPriority 1
The contact page carries a “noindex” tag left over from the build.
Why it matters Search engines are told to skip the page people use to reach you.
Fix Remove the tag, resubmit the page.
The site answers on four addresses (http, https, with and without www).
Why it matters Search engines may treat them as separate sites.
Fix Redirect all to one https address.
Six service pages share the same title.
Why it matters Each page asks to be the answer to the same question.
Fix Write a distinct title and heading for each.
NextPriority 2
The phone number is an image in the header.
Why it matters It can’t be tapped, copied or read by a crawler.
Fix Replace with real text and a tel: link.
The home page image is far larger than it needs to be.
Why it matters Slow on a phone on a job site.
Fix Resize and compress.
The areas page lists town names with no content.
Why it matters Looks like a list built to catch searches.
Fix Fold into the service pages or write them properly.
When there’s timePriority 3
The footer still says 2019.
Why it matters Small, but it reads as a site nobody tends.
Fix Update.
Most images have no description text.
Why it matters Screen readers and image search skip them.
Fix Add short descriptions.
Back up your site before any change goes in. Our fixes are logged, and we tell you what we touched.
Sample, not client work. The business shown is fictional.
Walkthrough outline
A recorded screen video you watch whenever you like. No live call. This one is about ten minutes.
- 0:00How to read the report and the priority columns.
- 1:30The three priority 1 items, on screen, one at a time.
- 4:00What the fixes look like in WordPress, so a developer or a sprint can pick them up.
- 7:00What we’d leave alone and why.
- 8:30How to start fixing: yourself, your developer, or a Fix sprint.
The video is private to you and part of the audit. It isn’t sold separately.
Why it’s built this way
- Priorities, not a pile. An audit that lists 140 things in alphabetical order is a way of not deciding. Three things come first, and they’re marked.
- A column for “who”. Half the fixes are five-minute jobs for the owner. Saying so saves the sprint hours for the work that needs them.
- Nothing about rankings. A site without these problems can still rank poorly. A site with them can still be found. The report says what’s wrong and what to do, and stops there.
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