They play a major role in SEO (search engine optimization) and develops a sense of authenticity and confidence about the contents of the website. The search engines reflect the results which have more number of backlinks. The websites will have a higher ranking and increased site visibility on Search Engine Results Pages (SERP).
It is important to increase your website ranking. Backlinks from trustworthy and popular website increase the confidence of the user on your website unlike from low authority and spam websites. The website owner gives instructions to the visitors whether or not to allow the website to follow the link. Earning backlinks is important in off-site SEO. Earning and giving backlinks increases the occurrence of the website on SERP, increasing the web traffic and giving good output for your products. Add high quality and reliable backlinks to your website in good numbers to reach large number of audience.